Ep. 16 — Marketing Through The Numbers: Using Data to Reach Consumers
Description
“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers.
Listen to episode 16, “Marketing Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base. For more information, visit: TheCannabisMarketingAssociation.com/party-like-a-marketer-podcast-cannabis-marketing-podcast/
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