Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

Update: 2024-08-26

Description

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.

Comments

In Channel

Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead

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Ep. 16 — Marketing Through The Numbers: Using Data to Reach Consumers

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Ep. 15 — Maximizing SEO Strategies to Expand Your Cannabis Brand

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Ep. 14 - Leveraging Your Cannabis Brand With Online Media

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Ep. 13 - Brand-Building Strategies for Cannabis Marketers

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Ep. 12 - From Life Without Parole to Establishing A Mission Specific Brand

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Ep. 11 - The Powerful Role of Marketing in Growing Your Cannabis Brand

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Ep. 2 - Data Driven Growth

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Ep 68: State of Cannabis Marketing 2024

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Ep. 67: Innovating Together: CMA's Support for Cannabis Marketers

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Ep. 66: Bridging the Gap: How Companies Doing Good Connects Cannabis and Community

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Ep. 65: Consumer Experience and Brand Loyalty: Strategies for Success in an Oversaturated Market

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Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

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Ep. 63: Mastering SEO and Brand Reputation in Cannabis

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Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

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Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership

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Ep. 60: Financial Strategies for Cannabis Entrepreneurs

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Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

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Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

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Ep. 57: Understanding Retail Media in Cannabis Marketing

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Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

The Cannabis Marketing Association

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Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI

The Cannabis Marketing Association

Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI