DiscoverLiberty RiskEp. 16 • Austin Hancock - The Power of Creating Your Own Path, And How You Can Do It Too.
Ep. 16 • Austin Hancock - The Power of Creating Your Own Path, And How You Can Do It Too.

Ep. 16 • Austin Hancock - The Power of Creating Your Own Path, And How You Can Do It Too.

Update: 2025-07-04
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Growing up in Edmond Oklahoma, Austin had a classic Americana childhood, riding bikes around town and playing paintball in the woods with friends.

Getting into a little trouble with some fights during high school ended up fast tracking his life long decision to join the military, where the judge told him he could join the Marine Corps or go to jail.

From there Austin had an interesting path, and while working a security detail for a General he got an inside look at what good and bad leadership looks like in the military.

When Austin decided to leave the Corps he went back to his roots in construction, and quickly (but not easily) scaled his business, but it still wasn’t giving him the life or freedom he wanted.

From there he embarked on a journey of discovery, looking for knowledge and ways to improve, which led him to completely shifting gears from construction, to investing. And he shares those lessons here.

 

We dive into a lot of topics on this episode, some of the story highlights are below:

Becoming your own icon and the importance of role models.

Marine Corps barracks fights and guys getting shanked with forks and jumping out of windows.

The power of thinking “what’s the WORST that could happen?”

No such thing as treading water, you’re either going backwards or moving forwards.

Is entrepreneurship for everyone? Who’s it a good fit for, and who would be happier in a W2 position?

The interesting dynamic of the USMC reserves vs active duty.

Choosing your own stripes - tattoo culture and how to craft your authentic asthetic.

Working with our spouse - how to define roles & responsibilities without stepping on each other’s toes.

Not all businesses are created equal - what to look for when choosing your next one.

How much money is "enough", and how to find that answer for yourself.

Knowing what you WANT vs what you DON’T want - people are usually much more clear on the latter.

Money doesn’t change you, it just amplifies who you already are.

Getting addicted to the different experiences life has to offer.

Lessons on perspective from buying your first Lambo.

 

Thank you for following along on this journey, we hope you enjoyed this episode as much as we enjoyed filming it! Please like, subscribe, and share with someone who you think would get value from it as well.

 

Check out more of Austin Hancock and get involved at the links below:

✖️ Personal Instagram - https://www.instagram.com/austin.hancock1/ 

✖️ Website - https://austinhancock.com/ 

 

Liberty Risk Podcast Sponsored by:

✖️ Liberty Risk Merch Saleshttps://www.liberty-risk.com/collections/shop-all 

✖️ Industry Threadworks - https://www.industrythreadworks.com/ 

✖️ Archive 3PLhttps://archive3pl.com/

✖️ Krupto Strategic Media - https://kruptostrategicmedia.com/

✖️ K-Squared Advising - https://www.k-squared.cc/ 

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Ep. 16 • Austin Hancock - The Power of Creating Your Own Path, And How You Can Do It Too.

Ep. 16 • Austin Hancock - The Power of Creating Your Own Path, And How You Can Do It Too.