On this episode of the podcast, we’re joined by Ian Munroe, CCM, ECM, the General Manager and Chief Operating Officer at Winter Park Racquet Club in Winter Park, FL. Ian shares his GREET philosophy, which stands for Greatness Requires Exceptional Every Time. We also discuss the role that clear service standards, training, repetition, and accountability play in making great service feel natural rather than scripted and what it takes to build a culture of service excellence.