Ep. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s Scoop
Description
In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.
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Best Moments:
(00:40 ) Unscalable tactics and their importance in standing out in a highly automated marketing landscape
(01:20 ) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts
(02:15 ) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement
(04:00 ) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers
(05:43 ) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships
(06:54 ) The impact of handwritten letters in creating memorable, personal connections with clients
(08:42 ) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life
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