Ep. 18 - Sylvain Berneron is All In
Description
For episode 18 of the SJX Podcast, we sit down with Sylvain Berneron, founder of one of the most talked about new brands of the past few years. Fresh off the launch of the brand's first complicated model, the Quantième Annuel, Mr Berneron breaks down what it takes to start a watch business and stay on pace to produce a new model every year.
Show notes:
00:45 - Fine art to industrial design
03:35 - How to launch a watch brand
07:40 - 10 employees means capacity for breadth and depth
14:15 - A new movement every year; is this sustainable?
17:00 - Gold rather than brass for the movements
21:25 - Simple to complicated: the product progression at Berneron
29:15 - The house style of movement finishing
34:45 - Tiered pricing to reward collectors who take the biggest risk
38:30 - Real-world impact of big auction results
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