Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years’ experience in book publishing to help 850+ business owners, leaders, and entrepreneurs write, publish, and market a book to grow their business. She is the author of Write.Publish.Market., 2nd edition (3rd edition coming fall 2025!), and the host of the Write Publish Market podcast.

 

In this episode, Jodi and Isabelle discuss how business owners can use a book as a powerful business tool—not just for credibility and visibility, but for long-term impact. They break down why the true ROI of a book isn’t in royalties, but in the opportunities it creates.

Episode highlights:

• How writing a book can grow your business and authority
• The rise of hybrid publishing and how it compares to traditional and self-publishing
• Why your personal goals matter more than bestseller status or vanity metrics
• How to repurpose existing content to start your book and skip the overwhelm
• The role of primary vs. secondary audiences in book marketing
• Why writing a book is a long game—and how it pays off

 

Connect with Jodi:

YouTube: https://www.youtube.com/c/JodiBrandon 

LinkedIn: https://www.linkedin.com/in/jodibrandoneditorial/

Instagram: https://www.instagram.com/jodibrandoneditorial/

 

Connect with Isabelle:

Website: ⁠⁠⁠⁠www.buildyourbrandwithpr.com

Substack: ⁠Isabelleknightpr.substack.com⁠

Threads: ⁠⁠⁠⁠https://www.threads.net/@isabelle.knight.pr

Instagram: ⁠⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠ ⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ ⁠

Facebook: ⁠⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com