In this episode, we spend some time with veteran journalist and newspaper editor Victor Parkins, a leading voice in rural journalism and the longtime editor and publisher of the Milan Mirror-Exchange. Victor shares his journey in the newspaper business, from growing up in a family-run newsroom founded by his father, Bob Parkins, to expanding a regional publishing company that now includes newspapers in multiple West Tennessee communities.

As local journalism faces shifting media landscapes and economic challenges, Victor offers a clear-eyed perspective on why community newspapers still matter. He discusses the unique role rural papers play in preserving local culture, keeping citizens informed, and maintaining trust in an era of national media skepticism. Victor also talks about adapting to digital platforms, reaching younger readers, and his company’s recent acquisition of The Fayette Falcon.

Whether you’re a lifelong newspaper reader or someone curious about how journalism is evolving in small towns, this episode offers an inspiring look at leadership, legacy, and the enduring importance of local news.

This episode is sponsored by First Choice Farm & Lawn.