Ep. 233- GUEST: SECRETS to Turning Employees into STARS and CONTENT MARKETING TIPS 🔥 FOUNDER AMP Creative: Morgan J Ingram (160,000 LinkedIn Followers!)
Description
In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content creation and effective public speaking tips for marketers.
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Best Moments:
(01:40 ) Morgan's journey into content creation
(03:51 ) Concept of turning employees into company influencers
(05:32 ) Addressing concerns about employees becoming "stars"
(08:53 ) Strategies for content creation across different channels
(10:49 ) Common pitfalls in content creation and engagement
(13:30 ) The importance of personality-led marketing in the age of AI
(15:05 ) Morgan's tips for effective public speaking
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Guest Bio:
Morgan J Ingram is the founder and CEO of AMP Creative, a company that helps executives and founders create credible content that converts. With over 167,000 followers on LinkedIn, Morgan is a well-known figure in the B2B marketing universe. He started his content creation journey in 2016 and has since become an expert in leveraging internal influencers for business growth. Morgan is passionate about helping businesses harness the power of their teams to drive authentic and impactful marketing strategies.
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