In this episode, Spenser Smith of QS Quacquarelli Symonds joins Brian to explore how higher education institutions can adopt AI while staying grounded in ethics and purpose. With new tools emerging almost daily, Spenser explains why it is essential to pause, set clear goals, and stay focused on the real purpose behind adopting new technology. He shares how AI can support enrollment teams by streamlining research, enabling proactive outreach, and supplementing human expertise without replacing the critical personal connections that define higher education. 

Join us as we discuss:

• [7:24 ] Why higher ed pros need to adopt a student mindset with AI
• [13:55 ] Why AI agents won’t replace empathy, compassion, or context
• [19:43 ] How to use AI to proactively engage prospects at just the right time

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.

Episode prompt: 
You are a [target channel] growth expert.

I'm going to ask you to make recommendations for content that will perform well on my channel based on best practices and previous performance data.

Before you create the response, ask any questions that will help create a better output.

Here is information about my [business/brand]

[attach, link, or paste your business description and differentiator], 

and my primary audience is [insert primary audience], and my business goals are [insert goals].

Based on the attached data from past high-performing and engaging content, please come up with 20 ideas for potentially high-performing content that will [trigger desired outcome] on [channel of choice]. Take your time.

Guest Name: Spenser Smith, Regional Director of Client Partnerships - Southeast US, QS Quacquarelli Symonds

Guest Social: https://www.linkedin.com/in/spenser-smith/

Guest Bio: Spenser Smith is the Regional Director of Client Partnerships for the Southeast US at QS and a Ph.D. candidate in Higher Education Administration. With a background in graduate admissions and a research focus on AI and CRM systems in student success, he bridges the gap between technology and access in higher education.

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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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