It’s the first Friday of August which means it’s time to drop Ep. 29 of the Between 2 Brands #podcast! This week your host, Bill Petrie, shares a recent study showing that consumers are becoming increasingly negative toward the use of AI in marketing, his thoughts on what it means, and how to strike the right balance. After that bit of human authenticity, Bill welcomes the Senior Vice President at ASI, Michele Bell to the podcast where they discuss some of the most provocative stats from the just-released ASI “State of the Industry” report before Bill grills her like a cheese sandwich by subjecting her to “Five Easy Questions.” Trust us: come for the fire drill, stay for the snark.

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