Known across the industry as the Cherry King, Matt Hancock founded and led Norton Folgate, one of the UK's most influential produce businesses. From cherries to citrus, grapes to rhubarb, Matt spent decades mastering the brutal beauty of the fresh supply chain - where taste, timing, and trust is everything.

Matt continues to advise the next generation of operators, helping them understand what it really takes to get fresh produce from farm to shelf.

In this episode we dive into cherries, fruit, technology, AI, the hidden challenges of the supply chain, the super market squeeze, and the future of the produce aisle.

Learn more about Norton Folgate:

https://theorchardfruitcompany.com/norton-folgate/

Learn more about our sponsor:

https://bx.tech/