DiscoverThe JuicecastEp. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club
Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club

Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club

Update: 2023-12-19
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Description

Description


For this week’s episode, Matthew and Brileigh are joined by Peacenode. Peacenode is a poster maker, brand builder, and Creative Director at Seed Club. In this episode we dive into Peacenode’s background in design and the inspirations and process behind his work. He tells us about building Seed Club’s brand and how humour and playful interventions can disrupt our expectations of interacting with a webpage. We also touch on the latest Friend Tech craze, how onchain media is social media, and why we need more dynamic means of exchange. This was a fun and laid back conversation with Peace who is one of our favourite accounts to follow these days... so we hope you enjoy this episode.




Chapters


00:00:00 Intro


00:00:49 Welcome


00:01:17 Peacenode’s background


00:05:37 Peacenode’s role as creative director at Seed Club


00:06:34 Inspiration behind brand materials developed for Seed Club


00:11:02 Creator-led branding and why brand is important for products


00:14:37 Playful interventions in web design


00:18:06 Onchain media is social media


00:21:12 Friend Tech and why we need more dynamic means of exchange


00:23:56 RAVERZ, Heaven Computer, and onchain experiences


00:26:54 Hot takes on what onchain identity means


00:28:24 Shitposting and how the internet is meant to blow your mind


00:30:42 Where Peacenode has been finding community in the bear


00:32:47 Peacenode’s career trajectory from posters to UI design


00:34:55 Marketplaces, missed connections, and vehicles for marketing


00:38:12 ENS, display names, and onchain reputation


00:41:20 Wrap-up




Topics discussed


Seed Club


The Event


Friend Tech


RevNets


Songcamp


RAVERZ


Heaven Computer




Relevant links


Follow Peacenode on Twitter: @peace_node


Follow Juicebox on Twitter: @Juicebox_Money


Follow Matthew on Twitter: @0xmatthewb


Follow Brileigh on Twitter: @0xbrileigh


Sign up for the Juicebox newsletter


Browse trending projects on Juicebox


Project creator docs




Credits


Hosts: Matthew and Brileigh


Production: Matthew and Brileigh


Engineering: Matthew


Music: "EastAndW" by Romariogrande: https://freesound.org/people/Romariogrande/sounds/399354/

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Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club

Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club

matthewb.eth and brileigh.eth