Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business
Description
In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.
Today on Art + Audience:
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The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.
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The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.
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Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.
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Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.
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Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.
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Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.
Connect with Georgia Norton Lodge:
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Website: georgiadrawsahouse.com | secretartistsbusiness.au
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Instagram: @georgiadrawsahouse
Connect with Stacie Bloomfield:
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Subscribe, Rate, and Review: Art + Audience Podcast
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Website: staciebloomfield.com | leverageyourart.com
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Instagram: @gingiber | @leverageyourart
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Facebook: @ShopGingiber
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Pinterest: pinterest.com/gingiber
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Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561
- Pre-order Stacie's book: The Artist's Side Hustle
United States
