Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing. From the early days of Twitter to today’s high-speed, high-volume content landscape, Josh shares insights on what’s changed, what’s stayed the same, and why organic social media still matters. He also offers advice for social media managers, emphasizing the importance of building a team, measuring success effectively, and—above all—having fun.

Guest Name: Josh Rangel, Senior Director, Social at Ogilvy

Guest Socials: 
LinkedIn: https://www.linkedin.com/in/jrangel/ 
Threads: https://www.threads.net/@rangelie 
Bluesky: https://bsky.app/profile/joshrangel.bsky.social

Guest Bio: Josh is a Senior Director, Social at Ogilvy. He has 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention for some of the biggest brands in the world, including McDonald’s, Google, Unilever, Allstate, Dyson, Grubhub, General Mills, and PepsiCo. His experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:
Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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