Ep. 37: How Rikki Becker Fell Into Trucking and Driver Recruiting
Description
In this episode of the Hire Truckers Podcast, Ginger Craddock interviews Rikki Becker, Director of Contract Services at Admiral Merchants Motor Freight.
Rikki shares how she went from selling cosmetics at Macy’s to becoming a key leader in driver recruiting and retention.
She opens up about how empathy, timing, and honest communication have helped her retain high-performing drivers—and why recognizing drivers in meaningful ways matters now more than ever.
You’ll learn:
- Why empathy builds trust in recruiting
- How to identify the right-fit drivers
- Creative retention strategies that actually work
- What makes Admiral Merchants different
- How to support Owner Operators as business partners
Whether you’re a recruiting director, fleet executive, or industry pro looking to scale, this conversation is full of practical advice and inspiring takeaways.
📌 Learn more at: https://www.hiretruckers.com
📞 Sponsored by: https://www.truckingclicks.com – Need more qualified leads or better recruiting strategy? Reach out today.
#DriverRecruiting #TruckingRetention #HireTruckersPodcast
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