Ep. 38: Online Funnels 101: How to Structure, Run, & Profit From an Online Sales Funnel
Description
Having an online funnel (or two, or three) in place is THE main way to start scaling your business to more profits and more time-freedom for yourself.
The coolest thing about funnels is that you don't have to have a "go big or go home" mentality to be successful with them: if you're just starting out in business, putting in a small, basic funnel that makes a small handful of sales per month can be enough to make a MASSIVE difference for you.
In this episode, I go over the FIVE main elements every funnel needs, and give you example funnels to mimic for three different business types: freelancers or creative agencies, consultants, and digital product selling for passive income.
Things we talked about
- The basics of a sales or online marketing funnel
- Why you don’t need a “go big or go home” mindset
- The backbone of any basic funnel: email
- The five main elements of every online funnel
- What is a landing page? What elements do you need on it?
- Freebies and/or lead magnets
- Emails
- Calls to Action
- Sales pages
- Software suggestions to get you started for cheap
- Ads + Funnels: when to use ads & when to hold off (& WHY to hold off on ads at first)
- An example funnel for three different business types
- Doing A/B tests & integrating video to increase conversions, signups, and sales
Links Mentioned in the Episode
- Business Bitch Podcast Episode 37: Why You MUST Separate Your Sales & Marketing Plans
- Copy Power’s Free Copywriting Course (use this to get more signups, conversions, & sales in your funnels)
- Divi: easy-to-use website builder
- Business Bitch free tutorial on using Divi
- Book a Business Bitch Troubleshooting Call
- Email Autoresponder Softwares:
- Mailchimp
- Ontraport - This is the one I use! It's a bit more expensive, but is very robust.
- ConvertKit
- GetResponse
- Aweber
- MadMimi
- Drip
- Zapier
- PayHip - Put a digital product up for sale & collect payments without needing a website!
- PayPal
- Stripe
- Acuity: schedule calls & collect payments
👉 If you need help with planning your funnel or setting up any of the technology, feel free to book a troubleshooting call with me at BusinessBitch.com/troubleshoot so we can get you up & running ASAP!























