Ep. 38: the P word
Description
It’s time we get a firmer understanding of the bait before we click or act. The P-word is thrown around a
lot in our industry – and it’s certainly used as a form of bait to sell everything from coaching courses to seminars, equipment to product. It’s also used frequently in our industry as a metric of success – the more profit, the healthier your business is. But it's not accounting profits that actually determine the true health and wealth (or sustainability) of your business!
Today we’re exploring the world of profit, the types of profit that we can analyse and why profit is actually NOT as important as CASHFLOWS – money in, money out, and the timing of these cashflows.
Strap yourself in and get ready for this thought-provoking discussion :-)
This podcast episode has been developed and published by pHformula Australia. www.phformula.com.au
United States
