A fascinating discussion with a Jack Settleman from Snapback Sports, who made the bold decision to delete a 600,000-subscriber YouTube channel. Learn valuable youtube advice and content strategy insights as we explore the reasoning behind this dramatic move. The conversation delves into social media strategy, tiktok integration, and instagram growth tactics that shaped this unconventional choice.

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Timestamps:

00:01 Deleting A YouTube Account with 600,00 Subscribers

6:01 Is YouTube Shorts even a meaningful driver of subscriptions?

8:10 The Bot Community On TikTok

11:30 The power of narrative

15:30 Being likable is the META

21:30 Optimization vs Authenticity

27:30 The Snapback Sports Demographic

30:30 How Big Is Youtube, Really?

33:45 You would be surprised how in depth thumbnails are

38:00 The mystery of why the human mind clicks on titles

43:30 Sports Betting Content Is HARD

48:14 What are your content consumption habits

50:30 Sports Gambling Twitter is the worst place on earth

56:10 What is worse: knowingly scamming people selling picks OR thinking that you are a winning bettor selling picks (when the picks are bad)?

1:02:30 Do you get lonely working at home?

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