Ep. 42: Navigating Competition and Collaboration as OT Copywriters with Guests, Jenny Gill and Krista Frahm
Description
In this episode, we hear from Jenny Gill and Krista Frahm, both occupational therapists and copywriters, as they discuss the dynamics of their professional relationship and the balance between collaboration and competition. They explore their individual journeys in the field, the importance of finding one's niche, and the challenges they faced when their paths intersected. The conversation delves into dealing with professional insecurities, the role of AI in copywriting, and practical advice for marketing occupational therapy services. You'll will gain insights into the value of collaboration, the nuances of creating effective marketing strategies, and the necessity of being courageous in business.
Join us in conversation about this podcast episode in our new online community.
It's in a Facebook Group called The BRAVE OT Podcast - Let's Discuss!
Jenny and Krista have shared some free resources that will be linked in the group.
- Krista's free training about testimonials
- Jenny's 5 Copywriting Mistakes Made By OTs (and how to fix them)
You can also follow both on Instagram: Jenny Gill Krista Frahm
And check out their websites:
https://www.kristafrahmagency.com/
https://jennygillcopywriting.com/
🩵 And a big shoutout to our podcast sponsor, Jane.app. I'm grateful to be connected to this organization that feels deeply values-aligned. Did you know Jane won a 2025 Bronze Stevie Award for Customer Service Department of the Year – Computer Software! Out of 2,100+ entries from around the world, it's no surprize that Jane’s world-class support stood out.
🩵 If you're ready to check Jane out, head over and book a demo HERE and use my code VITALITY for a one month grace period on a new account.
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