In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia.

During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market.

You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others. 

This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally.

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Enjoy!

In This Episode You'll Learn:

• The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22 )
• How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25 )
• The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43 )
• Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55 )
• And much more...

Resources:

Connect with Bruno: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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