Ep. 424 • How a Successful Indie Stylist Does It w/ Holly Clifford
Description
Successful indie hairdresser @hollydoesgreathair has over 20 years experience in the hair industry, including the last 5 years in a salon studio. She shares her approach to social media, business & pricing strategies, and client expectations.
This Week's Topics:
- Local Awards and Client Relationships
- Instagram Marketing Strategies
- The Importance of Google Presence
- Service Offerings and Client Retention
- Current Business Practices and Future Goals
- The Importance of Education and Skill Development
- Transitioning to Independent Salon Suites
- Client Retention and Economic Resilience
- Managing Finances and Business Operations
- Setting Prices and Value Perception
- Cancellation Policies and Client Relationships
- Maintaining Passion and Overcoming Challenges
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