Ep. 442: Hurricane Helene, Manufacturing Hell, and Timber Ninja’s 2025 Mobile Hunting Gear Lineup w/ Jason Redd
Ep. 442: Hurricane Helene, Manufacturing Hell, and Timber Ninja’s 2025 Mobile Hunting Gear Lineup w/ Jason ReddDescription
In this episode, Beau Martonik welcomes back Jason Redd, founder of Timber Ninja Outdoors. They discuss the history of Timber Ninja and the journey of creating carbon fiber climbing sticks, the brand's breakthrough product, and candidly addresses the challenges faced, including supply chain issues and the impact of Hurricane Helene destroying everything. They also discuss exciting upcoming new mobile hunting product developments, such as the new “Kunai” platform and updated climbing sticks, designed with customer feedback in mind. Jason also shares the strategic shift in manufacturing to enhance product quality, while remaining committed to transparency and community engagement.
Topics:
00:00:00 - Introduction
00:05:41 – Timber Ninja’s Background and Early Product Development
00:23:51 – Overcoming Business Challenges and Being Destroyed by Hurricane Helene
00:41:48 – Jason’s New Take On Hunting
00:50:03 – Minimalist Hunting
00:56:00 – Making Minimalist Products, Product Development, and Customer Feedback
01:00:49 – New Partnership and Business Model
01:10:10 – Navigating Global Manufacturing Relationships
01:39:54 – Timber Ninja’s New Products of 2025 – Ultimate, Duel, and Nano Saddles, Ridge Pouches, Kunai Hybrid Platform, C2 Carbon Fiber Climbing Sticks
02:16:45 – The Mobile Hunter Expo Information and Wrap Up
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