In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategies, and the need for flexibility in client relationships. Jac shares her insights on overcoming sales anxiety, understanding financial needs, and the significance of building relationships for sales success. They also touch on the concept of good versus bad money and the process of pivoting in business. In this conversation, Jac White and Tracy Jepson discuss the challenges and excitement of building businesses that empower women, the importance of balancing personal and professional life, and the need for integrity in business relationships. They explore the evolving landscape of entrepreneurship, the significance of understanding customer needs, and the value of saying no to maintain focus and integrity. The discussion emphasizes the importance of personal growth, learning, and building a supportive community for women entrepreneurs.

Chapters

00:00 Introduction to Entrepreneurship and Sales

03:00 The Reality of Starting a Business

06:08 Navigating Client Relationships and Expectations

08:58 The Importance of Flexibility in Business

12:01 Overcoming Sales Anxiety and Pricing Challenges

15:00 Building Relationships for Sales Success

17:48 Understanding Financial Needs in Business

20:55 The Value of Good Money vs. Bad Money

23:55 The Process of Pivoting in Business

27:51 Passion for Women and Money

29:12 Building a Business: The Challenges of Growth

30:56 Balancing Personal and Professional Life

36:41 Navigating the Noise: Selecting Growth Opportunities

41:20 Understanding Customer Needs in a Noisy Market

48:37 Integrity in Business: Building Trust and Relationships