Ep. 45: History Of Coke In Two July Days
Update: 2017-07-07
Description
This week, we're shaking up the format a bit. Instead of our usual tour through the darker alleys on Wall Street, we're taking a look at a little bit of business history.
And in deference to Independence Day (and to cold beverages), we're going for a July-centered theme. In this episode, we detail two key days in the history of the Coca-Cola Company, both taking place in July, but happening nearly seven decades apart.
In the first, we look at the July day in 1916 when Coke introduced its now-iconic bottle. In the second, we fast-forward to the 1980s, when the company had to fight to save itself from one of the biggest blunders in corporate history.
And in deference to Independence Day (and to cold beverages), we're going for a July-centered theme. In this episode, we detail two key days in the history of the Coca-Cola Company, both taking place in July, but happening nearly seven decades apart.
In the first, we look at the July day in 1916 when Coke introduced its now-iconic bottle. In the second, we fast-forward to the 1980s, when the company had to fight to save itself from one of the biggest blunders in corporate history.
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