In this episode of Talking Tactics, John Azoni, owner and executive producer at UNVEILD, unpacks how to capture impactful video testimonials while saving on cost. John reveals his go-to tactic: using “fill-in-the-blank” questions to draw out strong, structured responses that deliver memorable intros and outros. This simple tactic can cut editing time by up to 10% while guaranteeing your videos start and end with impact. From thinking like an editor to using AI to craft better questions, this episode is packed with actionable tips for creating standout video content.

Watch John’s “fill-in-the-blank” questions in action:

• Outro: “If it weren’t for Baker____” https://www.youtube.com/watch?v=OaeWelrhlnA
• Outro: “Cleary has changed the way I ____” https://www.youtube.com/watch?v=8W9MfPuzAFg

Intro: “Golf is ______” 

https://www.youtube.com/watch?v=BQJsbmtbu54

Guest Name: John Azoni, Owner/Executive Producer at UNVEILD

Guest Links:
Subscribe to John’s Newsletter: https://unveild.tv/newsletter
Follow John’s Podcast: https://unveild.tv/podcast

Guest Socials: 
LinkedIn: https://www.linkedin.com/in/johnazoni/
Instagram: https://www.instagram.com/higheredstorytelling
Youtube: https://www.youtube.com/@HigherEdStorytelling

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/ 

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