S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments

S2:E2 - 6sense Breakthrough Unleashed - Part 1 with Matt Heinz, Sarah Sehgal, Stefano Iacono, EJ Oelling - Is demand gen dead, are MQLs still important, modernizing Events

S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales

Season 1 Has Wrapped!

Ep. 55 - Solving the Attribution Puzzle with Drew Smith, CEO Attributa

Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata

Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing

Ep. 52 - The Importance of Lead Lifecycle Stages in Modern Demand Gen

Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works

Ep. 50 - Creating Marketing OKRs - Best Practice, Examples

Ep. 49 - When to Test vs Sticking to Fundamentals & How to Gain Buy-in and Budget

Ep. 48 - How to Communicate Changing Marketing's KPIs

Ep. 46 - Mastering Customer Research with Ryan Gibson

Ep. 45 - Demand Gen is Not Complicated if You Know These 2 Things

Ep. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-in

Ep. 43 - Running Demand Gen But Pressured for Leads? Do these 2 Things

Ep. 42 - What To Do When Your Demand Gen Strategy Isn't Working

Ep. 41 - Latané Conant, Chief Market Officer, 6sense, Best 6sense Plays, Driving Marketing/Sales Alignment, and 2023 Trends

Ep. 40 - In The Lens of RevOps - Measuring Demand Gen With HubSpot with Kasey Bayne, Fractional CMO & Hubspot RevOps Specialist