It’s time to drop Ep. 47 of the Between 2 Brands #podcast with Bill Petrie. This week Bill shares his thoughts on the potential end of social listening brought on by AI bots. After that, he’s joined by Lisa Bibb, the Executive Director of both GAPPP and VAPPA where they discuss her journey in the promotional products industry as well as have a robust chat about the regional association community. Plus, we can’t have Lisa on without taking a deep dive into the (in)famous Promotional Products Professionals page on Facebook. You really don’t want to miss this one!

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!