Ep. 48 - Lessons on Functional Foods and Consumers (2025 trends)
Description
In this episode, I unpack the latest insights from a Food Ingredients Global webinar on functional foods and beverages. From protein and fibre trends to the influence of GLP-1 drugs, Veronica explores the drivers shaping the future of health-focused products.
I will mention:
Why functional beverages are outpacing foods in consumer demand
Regional differences: weight management in North America, sleep and beauty in Europe and Asia-Pacific
The GLP-1 effect and how it is reshaping weight management strategies
The rise of plant proteins, hybrid solutions, and fibre as the 'next hype'
How sustainability, clean label, and minimally processed foods are influencing choices
The broadening of the functional foods consumer base from Gen Z to healthy ageing
This episode offers a concise look at trends that will define product development in 2025 and beyond.
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