After leaving a corporate position to start her PR firm House of Success PR, #GOALgetter Sakita Holley breaks down the beginnings of her journey in the world of PR and entrepreneurship. Now 7 years in, we talk about how Sakita has gone from figuring out which bills she was going to pay, to being featured on PRWeek 2017’s Top 40 Under 40 list. Admitting that there were times that her dog had more to eat than she did, Holley debunks the myth that entrepreneurship is “sexy” but proves that it is worth it. We Dig Into: -The FEAR of rejection -Cold Calling Clients -Blogging to create credibility -The importance of authenticity & being yourself -Why companies should create a shopping experience for black women -Facing resistance when reaching your goals -Building professional relationships -Branding Lottabody -Hashtags and Stilettos Quotes: “When you don’t come from much, you’re either stuck in place or you’re looking, trying to figure out how to make where you are work for you.” “It’s not a ‘NO’ until somebody’s calling security.” “You gotta do it, AFRAID.” “What are you trying to get in life?” “There is no better time to be an entrepreneur, but there is also no better time to be an employee.” “You always need those people that can SEE IT.” “Every client that comes for you is not going to be for you.”