Ep. 49 - AI Won’t Fix Broken Customer Understanding - Insights
Description
AI Won’t Fix Broken Customer Understanding
Are you speeding past discovery and straight into irrelevance?
Generative AI has made it easy to ship. Everyone can prototype, design, and launch faster than ever. But faster doesn’t mean better, and skipping discovery is a mistake teams keep making.
In this episode, Jochem Van Der Veer (CEO of TheyDo) challenges the illusion of progress AI creates, and shows why the real return on investment lies in how we use AI for discovery - not delivery.
What You’ll Learn:
• Why skipping discovery leads to false confidence and wasted effort
• The overlooked ROI of AI: freeing time for deeper customer understanding
• How a scratched-up skate shoe saved Lego and what that means for your product strategy
• The limits of AI in research: where human insight still matters most
• A shift in mindset: from shipping more to learning faster
Follow Jochem van der Veer on LinkedIn
Learn more about Journey Management with TheyDo
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