DiscoverScaffidiologyEp. 61: Spreading the News with Erik Bilstad and Adam Roberts
Ep. 61: Spreading the News with Erik Bilstad and Adam Roberts

Ep. 61: Spreading the News with Erik Bilstad and Adam Roberts

Update: 2025-09-24
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They are two of the best radio journalists in Wisconsin. One cohosts Wisconsin Morning News along with Vince Vitrano, and the other is a news reporter at 620 WTMJ.

Erik Bilstad has worked in radio for more than two decades, covering nearly every major news event in his various roles with WTMJ, with his incredible professionalism and the ability to tell a story with his voice.

Adam Roberts is one of the newsroom leaders at the station, joining WTMJ in 2022, who delivers a daily dose of news with an occasional bit of snark.

Together, they represent WTMJ’s commitment to being "Wisconsin’s Radio Station".

Steve Scaffidi sat down with Bilstad and Roberts to sort through the challenges of doing their job in the era of fake news, advocacy journalism, and the changing marketplace of news consumption.

Scaffidi is also the cohost of Point Taken on 620 WTMJ, which airs 10-Noon weekdays.
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Ep. 61: Spreading the News with Erik Bilstad and Adam Roberts

Ep. 61: Spreading the News with Erik Bilstad and Adam Roberts