Sporting events bring friends and family together to celebrate, cheer on your team, and serve up some delicious meals. With one of the biggest American game days right around the corner, let’s look at what is in dairy’s starting lineup for the event!

This week on The Dairy Download, we talk with two experts in marketing and brand engagement with leading dairy companies about what trends they see in the weeks and months leading up to the Super Bowl, and what products their companies are serving up this year.

Erin Price, senior vice president of marketing with Sargento, and Elena Umanskaya, vice president of marketing with Lactalis Heritage Dairy, share what opportunities around game day are most exciting for their product lines, and how marketing for sporting events can help bring delicious dairy products to more homes across the country.

If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Melissa Lembke at mlembke@idfa.org.

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If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.

Like the show?
Rate The Dairy Download on Apple Podcasts!