Ep. 75 How to Sell Beef Direct & Build a Profitable Ranch with Amy Hay
Description
In this episode of the Profitable Steward Podcast, Jared Sorensen sits down with rancher and marketing coach Amy Hay (Sell Beef Direct) to unpack a proven, step-by-step system for selling meat direct to consumer—without guesswork. You’ll learn how to build a simple sales platform, attract the right customers, and turn stewardship into sustainable profit.
What you’ll learn:
- The 5-piece platform that converts: social → website → landing page → email → store
- How to identify and target real buyers (not freebie seekers)
- Why landing pages beat websites for conversions (and what to put on them)
- Email that sells: subject lines, cadence, and tracking what works
- Pre-selling quarters/halves, deposits that reduce no-shows, and simple bundles
- Shipping vs. local drop points, and using subscriptions for steady cash flow
Guest:
Amy Hay — Rancher & Founder, Sell Beef Direct
https://www.sellbeefdirect.com/
Helpful for:
Cow-calf, stocker, mixed livestock, small to mid-scale producers, and anyone ready to launch or scale DTC meat sales.
Sign up to get personalized help to sell any farm-raised product.
https://www.sellbeefdirect.com/agsteward
Don’t miss the Profitable Regeneration Summit (FREE): https://legacy.agsteward.co/register-october
Two days of practical, profit-first strategies for regenerative farms and ranches—featuring Dr. David Kohl and
United States
