Ep. 94 - Mastering the Art and Science of Agency Leadership w/ Patricia Rothenberg
Update: 2025-06-05
Description
In this energizing episode Brent sits down with Patricia Rothenberg, Global COO and General Counsel of renowned creative agency 72andSunny. From iconic Super Bowl ads to pioneering value-based pricing and navigating AI disruption, Patricia brings a compelling mix of strategic insight, operational excellence, and unwavering creativity. Whether you're a fellow agency leader or operations guru, this episode is packed with thought-provoking takeaways:
- How 72andSunny is reshaping the industry by blending human creativity with AI assistance—without sacrificing originality.
- How value-based pricing has transformed their client relationships and internal culture.
- How technology helps Patricia’s team make smarter, faster decisions with real-time data.
- Insights into why operations done right can be the secret weapon behind world-class creativity.
Don’t miss Patricia’s parting advice on embracing change, navigating complexity, and leading with both data and intuition.
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