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What separates good leaders from great ones? Data. In this episode, Brady and Benji break down why tracking the right numbers leads to smarter decisions in business and life.

From coaching softball to leading a restoration business, they share real examples of how data transformed their results—like turning a 31% win rate into a championship team. They also explore how industry leaders like Chick-fil-A use metrics to optimize customer experience and how tracking response times and communication efficiency has improved their own success.

Beyond business, they dive into why Google reviews matter more than you think, how employee feedback strengthens culture, and how their “Coffee with the CEO” program gathers game-changing insights. The key? Start small, track 1-3 meaningful metrics, apply what you learn, and watch the impact.

If you’re ready to level up your leadership and make decisions based on facts instead of feelings, this episode is your blueprint. The numbers don’t lie—are you paying attention?