DiscoverStretton UnfilteredEp.1 From Idea to Reality: Building a Fashion Brand
Ep.1 From Idea to Reality: Building a Fashion Brand

Ep.1 From Idea to Reality: Building a Fashion Brand

Update: 2025-09-17
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In this inaugural episode of Stretton Unfiltered, Annah and Sami Stretton share the unfiltered journey of building a fashion brand from the ground up, losing a nearly $5million relationship and how we recovered. Discussing the challenges faced, the importance of making a start, and the evolution of the Annah Stretton brand and the MAJOR learning curves along the way.

We dive into the significance of quality, community connection, balancing motherhood and the shift towards online retail, while also touching on the aspirations of participating in Fashion Week.


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Ep.1 From Idea to Reality: Building a Fashion Brand

Ep.1 From Idea to Reality: Building a Fashion Brand

Stretton Unfiltered