In this episode, I talk with Alisa Connor, who has been helping entrepreneurs increase their sales through email marketing, offering advice on how to stay connected with buyers, repurposing existing content for emails, crafting conversations with key points, and avoiding multitasking and slimy or scummy tactics. 

She has an extensive background in the tech and food industry and provides tips on how to optimize the use of email marketing, such as using emojis, increasing readership with open-ended questions and adding personality, avoiding the spam box with consistent emails, and building trust with subscribers. 

Additionally, when organizing a launch sequence, Alisa suggests assuring people can opt-out upfront, balancing content in emails, and testing headlines.

Long-term engagement with customers can be ensured with email and website platforms, and she recommends moving people to an email list where businesses have more control over the connections. 

Key takeaways

• Ask open-ended questions within the headlines and use emojis effectively.
• Avoid multitasking and keep emails concise and to the point.
• Email marketing can help convert unready buyers and increase sales with minimal effort and time.
• Repurposing old content and using prompts are helpful ways to break creative blocks.
• Establishing conversational and personable emails to engage with customers is important.

Want to connect with Alisa?

Webiste: https://www.alisaconner.com
LinkedIn: https://www.linkedin.com/in/alisamconner
Instagram: https://www.instagram.com/alisamconner

Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.

Want to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.