On April 24th 2013, at 8.45. Rana Plaza – an eight-story building which houses several activities including some textile factories, at Savar near Dacca in Bangladesh – collapses upon itself. 1,134 people are killed, and 2,515 are wounded. The carnage wasn’t unexpected – and at the same time, it was the direct consequence of a production model which is ravaging our environment and society. It’s called “fast fashion” and it guarantees the systematic production of clothing at low prices thanks to the ruthless exploitation of workers, the lack of safety measures and the heavy use of petrol-based synthetic fibers. Over ten years have passed since that day, and the massacre of Rana Plaza is still one of the most brutal repressions of Western society.