The Shallow Take? What’s the harm in a face mask?

Shay Mitchell has launched a children’s skincare line, and the internet has opinions.

From “it’s not too late to delete this” to think pieces calling it dystopian, this release sparked a full-blown cultural debate.

Is kids’ skincare just harmless self-care? A smart celebrity business move? Or are we quietly accelerating the beauty pipeline and shrinking childhood by normalising beauty rituals earlier than ever?

In this episode, we unpack why this story hit such a nerve. We dive into the marketing strategy, the moral panic, the feminist lens, and what dermatologists are actually saying about skincare for kids. We also ask the bigger question: where does curiosity end and conditioning begin?

Is it really that deep... or are we overthinking a face mask?

Let’s dive in.

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