Ep.46 Mark Bryant, specialisation vs generalisation
Update: 2024-01-16
Description
We're joined by Mark Bryant, founder of Media Partnership and Film Hero. Hear how Mark got into media, from working in radio, to starting his own award-winning business. We discuss the excitement of starting your own business, but the culture shock, imposer syndrome and isolation that comes with it. You'll hear us cover, being a specialist instead of a generalist, networking events and how they've changed, building relationships and sharing valuable content on social media. We also chat through the importance of client personas and how they can help you connect with potential customers. Along with the difference between and need for hero, hub, help, hook and hold content.
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