Ep.55 Charlie Boss – on creating value

Update: 2020-04-21

Description

A few weeks into the lockdown I spoke with Charlie Boss. Charlie is Commercial Director for Disney's sports portfolio in Europe & Africa and runs the ESPN office in London.

We talk about how value is created, the importance of immersing yourself in content to understand how a fan thinks, what makes a brilliant commercial deal, how the relationship between brands and sport is changing … and he also gives some predictions for the world beyond lockdown.

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In Channel

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Ep.55 Charlie Boss – on creating value

#box-pro-ellipsis-176238996829124{-webkit-line-clamp:2;}Ep.55 Charlie Boss – on creating value

Ep.55 Charlie Boss – on creating value

Tammy Parlour

Ep.55 Charlie Boss – on creating value