Ep110: How to Start a Physician-Owned MSO for Direct Primary Care: Legal Guardrails, Employer Contracts & Growth Tips with Dr. Natalie Gentile
Description
Most physicians dream of independence but dread the isolation and heavy lift of running a solo practice. What if there were a way to share infrastructure, lighten the load, and still maintain your autonomy?
In this episode, Dr. Disha Spath sits down with special interviewer Dr. Dan Sooriabalan and guest Dr. Natalie Gentile to explore how managed services organizations (MSOs) can strengthen direct primary care practices. From sharing cross-coverage to negotiating employer contracts, she shares how she and her partner built a collaborative model that supports physicians while keeping patient care personal.
This conversation is packed with lessons on leadership, partnership, and building something bigger than yourself!
Key Topics Covered:
1. The Hidden Price of 401K
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Breaking down what a managed services organization is and why it matters for direct primary care.
2. From Vaccine Clinics to Direct Primary Care Collaboration
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How grassroots community efforts during the pandemic sparked the creation of Pittsburgh’s first DPC-focused MSO.
3. Shared Pain Points, Shared Solutions
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Cross-coverage, marketing, vaccine acquisition, mentorship—how an MSO makes solo practice less lonely.
4. The Business Side of Medicine
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Legal guardrails, employer contracts, and the financial realities of keeping physician ownership at the center.
5. Scaling Without Selling Out
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Why Natalie and her co-founder built their MSO without private equity—and how they’re keeping it mission-driven.
6. Not a One-Size-Fits All
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Why MSOs aren’t one-size-fits-all and what to consider before starting one in your own region.
Listener Takeaways:
- MSOs (Managed Services Organizations) give DPC doctors shared infrastructure—like marketing, cross-coverage, and legal support—without sacrificing independence.
- Collaboration often starts with small, local initiatives (like community vaccine clinics) before scaling into sustainable models.
- Legal and financial guardrails are essential to keep physicians—not private equity—at the center of ownership.
- Quarterly case reviews, mentorship, and camaraderie help prevent isolation and burnout in solo practice.
Resources Mentioned:
- Gentile Family DPC
- Maintenance Phase Podcast
- Atlas.md
- Direct Care Physicians of Pittsburgh
- Rebel Wellness
Connect with Us:
Host: Dr. Disha Spath, The Frugal Physician
Guest: Dr. Natalie Gentile, Gentile Family DPC
This episode is brought to you by:
Earned Wealth: Earned's unique Doctor Wealth Playbook includes tax planning, investing, insurance, career advisory, and more. It’s a holistic approach from advisors who get the financial pressures of your profession. And for a limited time, Frugal Physician listeners can visit Earned.com/Frugal for exclusive access to this comprehensive planning at a discounted rate.
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