DiscoverCrossing the Desert: how businesses are setting and growing in the EmiratesEp13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis
Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis

Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis

Update: 2024-11-14
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Our guest’s business idea became so popular that she patented its name. Now, no one else in the Emirates can call a quick repair service “Quick Fix.”


In this episode, Isaac talks with Hamda, founder of the interior design studio Dress My Room. She started by turning her sister’s talent for interior design into a profitable business. Hamda shares how she optimized every hour of her team’s workday, kept competitors from copying her ideas, and why her clients approve designs and sign contracts within three days—even though she has never visited the site. Her clients receive strict renovation timelines and fixed budgets that include absolutely everything—clients won’t pay a single extra fil. In fact, some clients even get part of their budget back. Hamda reveals how she built a company capable of making and keeping such promises.


Check out the interiors created by Dress My Room on their Instagram page


This podcast is presented by Fortis

We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can. 


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Production by Hatch Up Podcasts

Showrunners&editors — Alexandra Volkova, Elena Volkova

Host — Isaac Dalonin

Fortis Consultant — Jean-Philippe Serhal

Producer — Darya Sannikova

History consultant — Alyona Podnebennaya

Sound designer – Marion Terenz

Composer – Ksenia Kazantseva

Cover Illustrator — Dina Sami

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Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis

Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis

madchen.dasha@gmail.com (Fortis)