Ep#18 - The 7 Figure Brand Positioning Strategy w/ Olga Andrienko
Description
Olga Andrienko is one of the key marketing leaders who has grown SEMrush from 300k users in 2013 to 6 million the company has today. She speaks at major marketing conferences, is the Head Judge at Content and Social Media Awards across the USA and Europe.
Timestamps:
00:05 Tell us about yourself and what you do?
01:45 How much has the revenue increased from the time when you took over?
02:25 How do you pronounce SEMrush now after the rebranding?
04:22 Was there any thought about changing the name?
06:32 How did you determine your market positioning seven years ago and how has that grown over the time period?
13:20 What has been the most effective acquisition channel in your experience?
19:20 At what point does the sales team step in on the leads?
27:15 Is there anything else that you want to share with the audience?
United States
