It was back in the late 90's, I was on a small cruise ship in Lake Huron, representing our radio station for a day of festivities and cocktails. That was when I met the triplets. One had red hair, the other brunette, and the third was a blonde. Despite the different hair colors, they were all perfectly identical, and yet, radically different in their personalities. We spent the day together, the four of us, and we have never parted ways since. Today I would like to introduce you to the queens of advertising manipulation, Pathos, Ethos, and Logos.


(No animals were harmed in the making of this episode.)