The status quo of newly constructed homes here in America is, well, disappointing. Despite some strong market-transforming rating systems (such as LEED, Energy Star, Passivhaus, etc.), the classic American home is still being designed and built exactly as it was 20, 30, or even 40 years ago. Why?

There’s a few reasons, the biggest of which is market demand. People buy what’s on the market, and builders build what sells. The only ones pushing the market are those few who are willing to go the extra distance, and do that extra homework to make their projects substantially better. This is actually a very small percentage of those building or buying a new home.

The second biggest reason is that these rating systems often put builders and designers at arm’s length. Let’s be honest: there’s a lot of work involved with these systems. For example, LEED requires substantial fees and administrative work. Passivhaus requires rigorous energy modeling and detailing that sometimes is not the most cost-effective approach (buying $6,000 worth of added insulation to save the amount of energy that one more $400 solar panel would provide, for example). This is where the “Pretty Good House” concept comes into play.