The first three episodes of BLACK & YELLOW – a ting podcast, we spoke with all the founding partners of TING and understood their philosophy of growth, creative, hustle and most important of TING. In the fourth episode we talk about further expansion of the business, especially from a paid media standpoint.

To talk about this I invited Rajiv Sathe, who is solely responsible for setting up the entire paid media department at TING and driving it.

Today in conversation with Rajiv we talk about his journey, the challenges of setting up a media division for an independent agency, driving numbers, media plans, strategies and of course ROI.

Rajiv Sathe is the Digital Partner at TING 

Black & Yellow – a ting podcast is hosted by me, Nadir Kanthawala, I lead the Growth division at TING. And now my chat with Rajiv Sathe