Ep417. The Reactivation Blueprint (Part 1): Do You Have a Practice Worth Returning To?. Angus Pyke
Description
In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to?
I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value.
Here’s what I cover:
- Why reactivation is an act of kindness, not just a marketing tactic
- What true retention means—and why it’s essential for a sustainable practice
- How to collect and interpret patient feedback without losing your identity
- The first steps to making your practice unforgettable
Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.
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