Ep47: Building Better B2B Relationships with Ryan O'Sullivan
Update: 2025-09-02
Description
Unlock the secrets to building trusted business relationships that drive sustainable growth in today’s AI-driven world. In this Human Wise episode, I’m joined by Ryan O’Sullivan, senior executive, business advisor, university lecturer and author of Building B2B Relationships. Together, we explore why trust, empathy and curiosity remain the most powerful differentiators for leaders and organisations navigating change.
Topics discussed in this interview:
- Rethinking the outdated sales stereotype
- Emotional investment in business partnerships
- Internal collaboration for revenue growth
- Human connection as AI advantage
- Relationship capital as strategic asset
Further links to follow:
Helen Wada: https://uk.linkedin.com/in/helen-wada
The Human Advantage: https://www.thehumanadvantage.co.uk/
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